CES
Las Vegas
Recognised among thousands of nominations to demonstrate the “Made in Morocco” technology brand.
Item engineering is an award-winning AI agency based in Agadir. We believe that the future isn’t coming. We’re bringing it to you. Early.
ITEM was founded under the belief that innovation isn’t a dream. It’s a deadline. Our full legal name is Innovative Technologies for Emerging Markets S.A.R.L.
ITEM engineering was founded by Noussair Lazrak, PhD, a computer scientist trained at Cadi Ayyad University and New York University. From Agadir, we build AI for Morocco, Africa and other emerging markets.
R&D
Award-winning
Commitment to research and development, backed by esteemed institutions.
Agadir
Headquarters
Presence and recognition extending far beyond its headquarters.
What we do
We advise organisations on where AI can make a real difference, then develop new models for those specific tasks, trained on local data rather than adapted from general-purpose AI models. ItemCare Pro, our flagship product for maintenance and production management, is one example of that work.
Dynamic data, multiple questions, one answer
In an era where data is often described as the new oil, Item’s APIs and software solutions serve as the refining process. They cleanse, process, and enrich data, transforming it into a valuable resource that fuels informed decisions.
Our vision
In a landscape marked by rapid technological evolution, ITEM’s presence and recognition extend far beyond its headquarters. Its CES nomination, award-winning status, commitment to research and development, and backing from esteemed institutions showcase ITEM profound impact and leadership in propelling forward the realms of data science, artificial intelligence, and decision-making augmentation. Through these remarkable achievements, ITEM continues to inspire and drive positive change across industries, borders, and the forefront of innovation.
Mission 1